Press view point
“News Release - CONDE NAST JOHANSENS SELECTS FIREFLY AS A “RECOMMENDED HOTEL” FOR 2005
New York, Jan. 2005 - Condé Nast Johansens, the internationally acclaimed publisher of hotel guides, announced today that based on its hotel inspections in 2004, it will recommend Firefly, St. Vincent & The Grenadines in its 2005 Guide to Recommended Hotels, Inns and Resorts - North America, Bermuda, Caribbean, Mexico, Pacific.
Condé Nast Johansens publishes its Guides for discerning travelers who seek quality service and facilities. It makes hotel Recommendations based on their excellence of service and cuisine, as well as their unique style, diverse or exceptional location. Each recommended hotel must pass a rigorous inspection annually to be included in the Guide. “The word ‘Recommendation’ in the title of our Guides reflects the critical contribution made each year by our team of inspectors, all of whom have a wealth of experience from which our readers can benefit,” said Andrew Warren, Condé Nast Johansens Managing Director.
Lesley O’Malley-Keyes, Condé Nast Johansens Vice President and Publishing Director North America, added, “We are very pleased to be recommending Firefly in our 2005 edition. It is truly a reflection of its impressive hospitality.”
The 2005 edition of Recommended Hotels, Inns and Resorts - North America, Bermuda, Caribbean, Mexico, Pacific, available at Borders and other major bookstores, includes 243 hotel Recommendations ranging from quiet rural retreats to spectacular resorts. The Guide devotes a fi.ill page to each hotel Recommendation, complete with full-color photographs and detailed information about its facilities and tariffs.
Consumers can purchase Condé Nast Johansens Guides at leading bookstores, by calling Condé Nast Johansens at 1-800-564-7518 or via the online bookstore at www.johansens.com. Condé Nast Johansens promotes its Guides with an extensive media advertising program in such publications as Condé Nast Traveler, Gourmet, The New York Times Magazine, Sophisticated Traveler and Architectural Digest.
Condé Nast Johansens is owned by Condé Nast Publications, a wholly owned subsidiary of Advance Publications and Condé Nast International, which publishes 72 magazines around the world, including Vogue, Condé Nast Traveler, House & Garden, Architectural Digest, The New Yorker, GQ, Taller, Vaniay Fair, Brides, Glamour and Wired.
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The location
Perched high above the harbour, with magnificent views of the sea, Firefly is just one of two hotels on the exclusive Caribbean island of Mustique (the other is the more expensive Cotton House). Built in the 1970s as a private villa, it's a cosy affair with just four bedrooms, a lounge and bar and a restaurant on the terrace. Looking down the steep, verdant hillside to the pool, Jacuzzi and waterfall area below, the famous Basil's Bar is also visible.
The USP
Everyone drops in for a drink at some time or other - Mick Jagger, David Bowie, Liz Hurley, Hugh Grant (not necessarily all together) have called in for sundowners, taking a break from the exclusive isolation of their rented houses. But owner Stan Clayton does not encourage rubbernecking or autograph hunters - you will be shown discreetly to the door. You have been warned.
The comfort factor
Deliciously tropical. White muslin curtains drape the four posters. We stayed in "Pineapple", which was a spacious, extremely romantic room with its own balcony. Proper white linen, a CD player and air conditioning or ceiling fans are all provided, plus complimentary sarongs and a beach basket with towels, masks and snorkels. The lack of a television means you can leave the world behind.
The bathroom
Hot and cold showers, a circular bath made with local beach pebbles and stone. Two of the rooms come with plunge pools. Unbleached cotton towels, robes and hair dryers are also provided.
The food and drink
Just climb the circular staircase to the restaurant (some have been known to slide back down after a few drinks). The fresh home-cooked food focuses on fish and vegetables. I particularly enjoyed a breakfast of papaya and mango, scrambled eggs and pancakes. And cheerful room service means you don't have to face your public if you don't want to.
The people
As well as aforementioned celebrities, most guests are couples enjoying a romantic holiday. The atmosphere is intimate and while Stan and his wife, Elizabeth, are always on hand, they're not in your face.
The area
Mustique is all about relaxation - if you want a variety of nightlife go to St Barts - although Basil's Bar is a great place to go dancing. Also recommended is gospel singing on Sunday at the island's tiny church. For even more fun, hire a yacht and go to Bequia or St Vincent for a day. Otherwise, stick to scuba diving or picnicking on Macaroni Beach.
The access
Due to its position on a steep hill, and its spiral staircase, Firefly is inaccessible for people with disabilities or children under 12.
The Independent By Carinthia West
Who goes there ? ....
Incurable romantics. Firefly could have been created for lovers. Even the pool is sexy and secluded, with little grotto-like sunbathing areas (each with just enough room for two people) scattered throughout the leafy gardens. For serious romance, however, be sure to book the "Seashell" suite, which has a private ocean-facing patio complete with plunge pool, and is the perfect place for watching spectacular sunsets. Firefly is also ideal for young funky couples who don't mind the steep climb from the swimming pool to the hotel. Jay Kay from Jamiroquai and Zara Phillips have both stayed here.
Harpers & Queen
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